Anticipation This is the third level of service; meeting expectations, and exceeding them are the predecessors. Look for ways to meet the needs of your clientele BEFORE they have to ask for it. Push Decisions Down the Line If you want faster more efficient service then this is a must. Trust the frontline people with decision making. [...]
Author Archives | Scott Cowan, M.S. PGA
The Unique Experience: That’s the Difference
April 25, 2012
They call it “The Race to the Bottom,” and it refers to the continuous price slashing a company makes to their product to win the attention of a perspective client. But what happens once you reach the bottom? Eventually, you go out of business. Places like the Dollar Store are healthy because price was never [...]
10 Ways to Beat Slumping Golf Shop Economics.
June 18, 2011
Times are tough everywhere. The once free spending customer with unprejudiced taste has turned into a tight fisted, penny pincher. Disposable income is being significantly scrutinized by our customer base in golf, and fewer people are walking through our doors; patrons and employees alike. Here are some proven tips to help you survive the tough [...]
Becoming Remarkable in the Golf Business
June 14, 2011
“Something remarkable is worth talking about. Worth noticing. Exceptional.” -Seth Godin, Purple Cow. Core Values The first need of any business wishing to become remarkable is to examine its Core Values. This is the thread which runs throughout every facet of the operation. It should go without saying that Honesty, Integrity, and Industriousness are a part of all successful companies and your business must [...]
Golf Yeti’s 18 Holes of Inspiration: Quotes for Entrepreneurs.
March 17, 2010
Being an Entrepreneur means being your own boss, creating freedom, and answering only to the guy in the mirror. It’s a tough road and that is why only a small percentage of us actually make it. We all go through the hills of excitement and valleys of despair on the voyage of making our dreams [...]
Southern Highlands Collegiate Masters
March 13, 2010
At my “real job” we are very proud to host the Southern Highlands Collegiate Masters for the 8th time. Every year this tournament attracts the best teams and players in men’s college golf. This year’s tournament is no different as it boasts 13 of the top 30 teams in the nation including number one ranked, [...]
Lessons Learned from Norwegian Pants
February 28, 2010
I watched the Olympic Finals of both men’s and women’s curling the past two days and really enjoyed it. Despite growing up in Canada, I never tried my hand at the sport. And now that I live in Las Vegas I’m betting my chances of ever attempting to throw a rock down a sheet of [...]
Orange Whip
February 9, 2010
www.orangewhiptrainer.com 1-877-505-9447 (WHIP) Jim Hackenberg, founder of the Orange Whip Trainer, sent me his product at the end of 2009 and told me to use it for a few weeks before writing anything. As I started my training I immediately saw the merits of the tool. I remember thinking “Wow, if this is the first [...]
What is the Next Step in Customer Service?
January 23, 2010
If you want to keep your customers, and grow your business then you will need to start thinking about giving them what they didn’t know they wanted. That is the next step. That is the next curve.
Swinkey
January 13, 2010
Easy to use and incredibly versatile, the Swinkey will become a must buy for serious golfers and those driven to improve their games.

April 26, 2012
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