Southern Highlands Collegiate Masters

At my “real job” we are very proud to host the Southern Highlands Collegiate Masters for the 8th time.  Every year this tournament attracts the best teams and players in men’s college golf.  This year’s tournament is no different as it boasts 13 of the top 30 teams in the nation including number one ranked, Oklahoma State, #4 Texas, and #6 Florida.  Individual competitors have included numerous PGA Tour winners such as Ryan Moore, Camilo Villegas, Bill Haas, Troy Matteson, and Hunter Mahan.  This year’s crop of youngsters has several with the potential to make it to the big leagues.  If you’re in the Las Vegas area we would love to have you join us in viewing this spectacular golf.   The tournament runs from Thursday, March 11 through Sunday, March 14, 2010.

Every year here, the tournament feels like groundhog day.  Same duties, same hole locations, same top-drawer presentation.  This year, however, we are trying something new.  We have initiated the use of social media.  Knowing  the world is turning to the internet for their information, we have set up both Facebook and Twitter pages for the fans of the tournament to follow.  It is a place to gather information about the tournament and to read interesting tidbits about the participants and history of the tournament.  Thus far the response to our thought-leadership been good, but as the years go on we know that this will be an integral part of delivering information that spectators will rely on.

To find out more about the Southern Highlands Collegiate Masters go to our Facebook Page or Twitter Page

Here’s what Golfweek had to say about the championship.

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About Scott Cowan, M.S., PGA

Born and raised in Toronto, Canada, Scott came to the United States to play golf at what is now Coastal Carolina University. Upon completing his undergraduate degree, and four years on the golf team, he continued on to earn a Graduate degree at Penn State University in the areas of management and marketing in the leisure services industry. A few of Scott's noted accomplishments collegiately include several academic awards, an assistantship with the Professional Golf Management Program, developing and presenting a marketing plan to the LPGA Tour, and having his work presented at the World Congress of Golf. Upon entering the working world, Scott has spent time at some of the greatest courses in the North America including Hamilton Golf and Country Club, Valhalla Golf Club, and Southern Highlands, where he resides as the Head Golf Professional. Today, Scott is taking on new challenges with the creation of RedLeafGolf Consulting, LLC, and more resently GolfYeti.com. RLG is focused on assisting the new golf course owner with the planning and construction of their new courses, with club and golf operations functionality in mind. GolfYeti.com, his newest project, is aimed at discovering the newest, often unheralded, golf related products available on the market. It is a site for the little guys to get a leg-up on the big guys. As it develops, it will become a place to network, gain insight, and share ideas with other industrious young companies. GolfYeti.com will provide a marketplace for these products, assist with marketing and advertising strategies, as well as source out topical information to assist these companies grow and compete. Scott and his wife, Tracey, have three children and live full-time in Las Vegas, NV.

View all posts by Scott Cowan, M.S., PGA

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