At my “real job” we are very proud to host the Southern Highlands Collegiate Masters for the 8th time. Every year this tournament attracts the best teams and players in men’s college golf. This year’s tournament is no different as it boasts 13 of the top 30 teams in the nation including number one ranked, Oklahoma State, #4 Texas, and #6 Florida. Individual competitors have included numerous PGA Tour winners such as Ryan Moore, Camilo Villegas, Bill Haas, Troy Matteson, and Hunter Mahan. This year’s crop of youngsters has several with the potential to make it to the big leagues. If you’re in the Las Vegas area we would love to have you join us in viewing this spectacular golf. The tournament runs from Thursday, March 11 through Sunday, March 14, 2010.
Every year here, the tournament feels like groundhog day. Same duties, same hole locations, same top-drawer presentation. This year, however, we are trying something new. We have initiated the use of social media. Knowing the world is turning to the internet for their information, we have set up both Facebook and Twitter pages for the fans of the tournament to follow. It is a place to gather information about the tournament and to read interesting tidbits about the participants and history of the tournament. Thus far the response to our thought-leadership been good, but as the years go on we know that this will be an integral part of delivering information that spectators will rely on.
To find out more about the Southern Highlands Collegiate Masters go to our Facebook Page or Twitter Page
Here’s what Golfweek had to say about the championship.




March 13, 2010
Growing Your Golf Business