Swinkey

January 13, 2010

New Golf Products

www.swinkeygolf.com.   (866) 431-1738.

In 1891 Swiss knife maker, Karl Elsener, was dismayed at the fact that the knives issued to his national army were made in Germany and not his native Switzerland.  So he set about to change that.  After little more than five years of struggling to develop a spring mechanism, Elsener finally triumphed and the “Swiss Army Knife” was born.

As we all know, the value in the Swiss Army Knife is in its versatility and durability.  If we have some precision cutting to do we don’t take out our Swiss Army Knife to do the job.  It is the Jack of all trades and master of none.

The Swinkey flanked by a yardstick and a standard length driver.

The golf world is about to be introduced to its version of this versatile tool.  Its called the Swinkey and its manufactured and assembled entirely in Canada by founder and inventor, Brian Benedictson and his team of two.  Brian’s vision came to him while playing on the Canadian Tour, where he realized there was a need for a golf tool that could do it all.  After a year or more of tinkering with partners Leigh Tate and Todd Halpen, they have a product that is quite polished and ready to go.

Under the Hood

The Swinkey is a multi-functioning golf tool like our friend the Swiss Army Knife.  There are literally too many applications to mention here but they can be separated in to 5 parts:  club protector, putting system, fitness pole, adjustable weight warm-up club, and a complete golf set-up system. With in each of these categories there are several more.  To watch Brian go through each one, you can go to their website at www.swinkeygolf.com Here’s with an overview…

Why it’s Remarkable

It’s easy to set up, versatile, and convenient.

The first thing you notice about the Swinkey is how organized the product is.  When you screw the cap off,  the 2 alignment poles and the 2 spikes are neatly displayed and accessible.  When you delve into it, you also realize that it is really easy to use and can always be set up quickly.  None of the applications should take you more than about 10 seconds.  The Swinkey’s reasonable price also allows you have all the necessary tools without having to purchase all of them.  At the moment the Swinkey sells for $149.

Founder, Brian Benedictson, demonstrates the Swinkey full swing set up.

There are a lot of alignment tools, stretching devices, and putting aids that come out each year and many of them are quality products.  However, none of them can match the unbelievable versatility and value of this product and that is why it will become a must buy for serious golfers.

To purchase a Swinkey of your own you can visit the website by clicking here.

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About Scott Cowan, M.S., PGA

Born and raised in Toronto, Canada, Scott came to the United States to play golf at what is now Coastal Carolina University. Upon completing his undergraduate degree, and four years on the golf team, he continued on to earn a Graduate degree at Penn State University in the areas of management and marketing in the leisure services industry. A few of Scott's noted accomplishments collegiately include several academic awards, an assistantship with the Professional Golf Management Program, developing and presenting a marketing plan to the LPGA Tour, and having his work presented at the World Congress of Golf. Upon entering the working world, Scott has spent time at some of the greatest courses in the North America including Hamilton Golf and Country Club, Valhalla Golf Club, and Southern Highlands, where he resides as the Head Golf Professional. Today, Scott is taking on new challenges with the creation of RedLeafGolf Consulting, LLC, and more resently GolfYeti.com. RLG is focused on assisting the new golf course owner with the planning and construction of their new courses, with club and golf operations functionality in mind. GolfYeti.com, his newest project, is aimed at discovering the newest, often unheralded, golf related products available on the market. It is a site for the little guys to get a leg-up on the big guys. As it develops, it will become a place to network, gain insight, and share ideas with other industrious young companies. GolfYeti.com will provide a marketplace for these products, assist with marketing and advertising strategies, as well as source out topical information to assist these companies grow and compete. Scott and his wife, Tracey, have three children and live full-time in Las Vegas, NV.

View all posts by Scott Cowan, M.S., PGA

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